“CYhere” is understood to be preparing to launch a modern and user-friendly application for smartphones, tablets and computers in order to promote Cyprus as an attractive investment, tourism and educational destination in China. The new
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The application will feature important information on the professional services Cyprus has to offer to the wider business community, the investment opportunities and Cyprus’ advantages as an investment destination, as well as information on the tourism sector. With the app, the business community will be able to promote its projects to prospective investors.
The platform is available in Chinese, and at a later stage will also be available in other languages so it can become accessible to potential investors and tourists.
The Cyprus Chamber of Commerce and Industry (KEVE) and the Cyprus Tourism Organisation (CTO) are particularly supportive of the app, seeing it as a very good way to approach Chinese investors and tourists. Other business associations which have over the past few years developed strong ties with China are also expected to give the new app a positive reception.